Embracing its unique personality, W Hotels has launched its first-ever fitness program in collaboration with anti-yoga guru Tara Stiles. The program, named FIT with Tara Stiles, is now available at all 45 W Hotels locations.
“The W guest embodies a ‘work hard, play hard’ attitude and desires to stay fit while having fun,” said Paul James, Global Brand Leader of W Hotels, St. Regis, and The Luxury Collection. “Our partnership with Tara Stiles has led to the creation of a dynamic program designed to celebrate the body and offer 24/7 access to an interactive workout that fits seamlessly into the busiest of jet-setting lifestyles.”
Tara Stiles, the founder and owner of Strala Yoga, created four workouts by immersing herself in the suites of several W Hotels. These workouts are detailed on in-room tip cards and also available via on-demand video.
“It was an exciting challenge to understand the fitness mindset of the W guest,” said Stiles. “By pinpointing their workout needs and desires, I developed four distinctive, fun, and glamorous workouts that can be done anytime, anywhere.”
In addition to the in-room workouts, Stiles will be hosting her own retreats at four W resorts (Verbier, Vieques, Bali, and Maldives) this fall. Each retreat package will feature a unique itinerary tailored to the destination, including daily sessions with Stiles and personal fitness consultations with customized workout plans.
To celebrate the program’s launch, W Hotels has initiated a #PoseWhenever contest. Participants can upload photos of their favorite yoga poses in unique locations before July 1, tagging #PoseWhenever and @WHotels. The winner will earn a spot at the Bali FIT retreat later this year.